About

I started my business 17 years ago to get back to what I love doing most—hands-on projects for interesting organizations and people. Since then I’ve been blessed with great clients and engaging work that lets me help them connect with their constituents and customers in meaningful ways.

I started my career as a writer, working for a public relations agency in Baltimore, then as a staff writer for the National Foundation for the Improvement of Education in Washington, D.C. Even then I was often asked to design the pieces I wrote. So back to school I went, and now years later a huge chunk of my work is graphic design. I’m happy I can be a one-stop-shop for my clients, offering them copywriting, design, or both.

Good copy and design are grounded in good planning and strategy. Before I opened my own shop, I served in a variety of marketing and communication management positions, including Director of Communications for Hostelling International-USA, Marketing Specialist for Goodwill Industries International, and Marketing Communications Manager for AAALAC International. This experience helps me bring a big-picture perspective to projects—so the end product advances your mission and marketing program.

Yada yada yada …
In case anyone (other than my mother) cares, I earned my master's degree in marketing with a concentration in marketing communications from The Johns Hopkins University. I’m also a graduate of McDaniel College, where I earned a bachelor's degree in communications and writing.

In real life …
After living for many years just outside of Washington, D.C., our family relocated to State College, Pennsylvania, in 2008. Our "Happy Valley" household includes my husband Dave who does online marketing strategy for Penn State World Campus by day, and writes short-fiction by night, our wonderful son Ben, a cuddly Pit Bull and a large, lovable orange Tabby cat. So I can keep up with Ben and the animals, I teach yoga classes and am a Certified Yoga Therapist. Down the road I hope to … see more movies (in an actual theater!), keep on doing good work for great folks, and loaf around more with Dave and Ben!

©2018 wieder communications • state college, pennsylvania • tel: 301.807.2245 • lori@wcommunications.com